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家居建材实体店倒闭潮,新零售化腐朽为神奇

来源:家居建材实体店倒闭潮,新零售化腐朽为神奇 时间:2017-10-30 18:14:18

JIAJUJIANCAIXINGYESHITIDIANGUANMENCHAOLAISHIXIONGXIONG,DUOJIAQIYEFENFENDAOBI,ZHEIGUDAOBICHAO,QIANDONGZHEWUSHURENDEXINXIAN。

亚博足彩GENJUXIANGGUANSHUJUJIGOUTONGJISHUJUXIANSHI,2016~2017NIANQIJIAN,CHUWEISHITIDIAN15%ZUOYOUYIGUANDIAN,JIADIANSHITIDIAN21%ZUOYOUYIGUANDIAN,SHULIANGGENGSHIBUJIQISHU。GENGYOUJINGXIAOSHANGBIAOSHI,DIQU10JIAMENDIAN9JIABUZHUANQIAN。——JIADIANJINGXIAOSHANGLIANMENG

CHUCIZHIWAI,JIEXIALAIDELIANGDAJULANG,HAIJIANGJIXUJIJIAJUJIANCAICHUANTONGSHITIDIANDAILAIJUDAWEIJI,YIDINGHUIDAOZHIDAPISHITIDIANMIEWANG。ZHEIJUEFEIWEIYANSONGTING,ZHISHINIHAIWEIYISHIDAOHUOHAIWEIJUEXINGDAO。

YI、SHITIDIANZISHENWANJI

家居建材实体店倒闭潮新零售化腐朽为神奇

建材卖场倒闭自身原因

CHUCIZHIWAI,HAIYOUNEIHAOYANZHONG,GUIMOXIAOBIANXIANNAN,SHICHANGTOUMINGDUDI,TOUZICHENGBENGAODENGYUANYIN。

亚博足彩ER、DECHONGJISUIZHEXINXINGGOUWUXIAOFEIMOSHIDEJUEQI,DIANSHANGPINGTAIYIJUNTUQI,BUJINYOUALI、JINGDONGDENGDIANSHANGJUTOUJISHIYIJIBAIYISHENZHIGENGDUODELVEDUOJIAJUJIADIANJIANCAISHICHANG,ERQIEHAIYOUXINLINGSHOUZHEIYIXINXINGDIANSHANGMOSHIGUAFENYAZHI,DIQUJINGXIAOSHANGMOSHITUBENGWAJIEJINZAIYANQIAN。  

亚博足彩AIRUIZIXUNSHUJUXIANSHI,2016NIANZHONGGUOWANGLUOGOUWUSHICHANGJIAOYIGUIMOWEI4.7WANYIYUAN,TONGBIZENGZHANG23.9%。YIALIBABAWEILI,2016NIANDIERJIDU,ALIBABASHANGPINJIAOYIZONGEWEI8370YIYUAN,TONGBIZENGZHANG24.37%,ALIXIPINGTAIHUOYUERENSHUHUANBIZENGJIA0.11YI,HUOYUEZONGRENSHUWEI4.34YI,TONGBIZENGSUWEI18.26%,QUNIAN“SHUANGSHIYI”,TIANMAOTAOBAOZONGJIAOYIE1207YIYUAN,TONGBIZENGZHANG32%。 

ZHEIXIEPANGDADESHUJUDOUZAISHUOMING,XIANSHANGXIAOSHOUYIJINGZHANLEDABUFENSHICHANG,XIANXIASHITIDIANYIJINGJIJIKEWEI。JINGXIAOSHANG?BU!NIKENENGSHIHULIANWANGYUANGONGZAIALIYUNQIDAHUISHANG,ALIBABAJITUANDONGSHIJUZHUXIMAYUNZAIYANJIANGZHONGSHOUCITICHU“XINLINGSHOU”GAINIAN。MAYUNDUANYAN,“WEILAI10-20NIAN,XIANSHANGXIANXIAHEWULIUJIEHEZAIYIQI,DANSHENGCHUZHENZHENGDEXINLINGSHOU。”

亚博足彩MUQIANXINLINGSHOUZHEIYIXINXINGDIANSHANGMOSHIDEXIFENQUSHIYIDEDAOYIXIEJIAJUXINGYEXIANGGUANRENSHIDERENKE。DINGZHIJIAJULONGTOUQIYESUOFEIYAYIYUTIANMAOZHENGSHIQIANDINGXINLINGSHOUZHANLVEHEZUOXIEYI,ZUOWEIALIJITUANZAIJIAZHUANGXINGYEDIYIJIASHENRUHEZUO、JINXINGXINLINGSHOUZHANLVELUODIDEQIYE,SUOFEIYATONGGUOTIANMAOSHUJUYINXING,JIANGGEQUDAODEXIAOFEIZHERENQUNYUTIANMAOYONGHUJINXINGPIPEI,YUXIANLEJIEYONGHUZAIALIDEXINGQUAIHAO、GOUMAIXIGUAN、XINGWEIMOSHIDENG,TOUFANGZHEIXIESHUJUHUILIUDAOSHUJUYINXINGZHONGJINXINGERCIFENXICHUDA;TONGSHIYI“ZHIHUIMENDIAN”GAINIANYINLIU,RANGXIAOFEIZHEZAIWANSHUAZHONGRENSHIHETIYANDAOSUOFEIYADEPINPAIMEILI,LINGWAILIANTONGTIANMAOMENDIANFAFANGYOUHUIQUAN,RANGXIAOFEIZHEZAIQINGSONGDETIYANFENWEIZHONGXUANDAOZHIGAOJIAYOUDECHANPINJIYOUHUI。

索菲亚&天猫2017年度新零售圆桌会议

亚博足彩HONGXINGMEIKAILONGDONGSHIZHANGJIANCEOCHEJIANXINJIUXUANBU:“CONGCIYIHOU,HONGXINGMEIKAILONGBUZAIYOUXIANSHANGTUANDUIXIANXIATUANDUIZHIFEN,JITUAN2WANDUOMINGYUANGONGDOUSHIHULIANWANGYUANGONG。”

HONGXINGMEIKAILONGDONGSHIZHANGJIANCEOCHEJIANXINWEILAI3DAO5NIANNEI,JIAJUYEJIANGYINGLAIYIGEQUANXINDEJINGZHENGSHIDAI,BULUNNIYUANYIBUYUANYI,DOUHUIBEIJUANRUXINLINGSHOUDAILAIDEBIANGE。SHITIDIAN?BU!NIKENENGZHISHIXIANXIASHOUHOUFUWUDIANZAIJIAZHUANGSHICHANGBUDUANHULIANWANGHUADEGUOCHENGZHONG,SUIRANDASHANGLEHULIANWANGSHIDAIDEDACHAO,DANQUEYEDAILAILEBUSHAODEWENTI。CHANPINFUWUTIYANCHAZESHIQIZHONGZUIWEITUCHUDEWENTI。

亚博足彩JINRI,“12315”XIAOFEIZHEQUANYIBAOHUJUZAIGUANWANGFABULE《2017NIANSHANGBANNIANQUANGUOGONGSHANGHESHICHANGJIANGUANBUMENCHULIXIAOFEIZHETOUSUJUBAOZIXUNQINGKUANGFENXI》。

由此可以看出,互联网线上销售的售后诟病。而在人们实际操作中,消费者会因为实体店价格太高而选择网上购物或者直接与生产商联系,实体店的销售就呈现出门可罗雀的状态。既要兼顾售后,又能保障价格实惠,传统的经销商店就可能被取代,为弥补线上销售的售后问题,经销商实体店或将成为线上销售的售后服务点。只做家居?不!你可能是跨行业新秀家居业内人士预测,在新零售时代,家居将跟艺术、餐饮、酒店、美容等行业相互渗透,融合,传统的行业边界将越来越模糊。据悉,国美和AJAHOME已携手打造出国美JAJAHOME生活馆,国美也玩家居新零售了。亚博足彩其实,近年来这种边界模糊的风潮已初见端倪。在珠江新城的杂咖,里面的每一张桌椅或镜框都明码标价,在喝下午茶或吃饭的同时,只要你看中了就可以立马买走,实现了娱乐休闲与家居的融合;在吉盛伟邦逛家具的时候,品牌店卖的咖啡或者茶,你看中后也能立即购买,实现了家居与娱乐休闲的融合。在新零售时代,这种跨界的风潮将会更加明显。因此,未来各行各业的发展趋势已经十分明显,在这种趋势中,如果经销商们想在夹缝中求生存,就要转变发展模式,适应“新零售”的浪潮。、

ZONGZHI,DIANZISHANGWUZAIBUJIUDEJIANGLAIHUIXIAOSHI,ERCHUANTONGYUNYINGMOSHIDEXIANXIAMENDIANYEZHENGZAIZHUJIANBEITAOTAI,KAICHUANGQUANXINDELINGSHOUYESHIDAI,TUIDONGZHEZHINENGHUA、SHUJUHUA、LINGKUCUNHUA、XIANSHANGXIANXIAYITIHUADEXINLINGSHOUYETAIXIANGQIANDABUMAIJIN。CHUANTONGJINGXIAOSHANGZHIYOUYIBAWOZHENZHENGCHAYIHUAXIAOFEIXUQIUWEICHUFADIAN,GENGXINZIJIDEJINGYINGGUANNIAN,BIANGEZISHENDEJINGYINGFANGSHI,CAINENGZAIXINLINGSHOUDEHONGLIUZHONGYILIBUDAO!


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